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Bedlam in Google My Paradise (Business)
Don’t fear. You’re not alone.
Most of the influencers in the digital marketing space were left scratching their heads wondering what on Earth was going on with all time high in the measurable flux in their clients GMB listings.
As always, Google came up with an intelligent answer. In fact, so intelligent that it almost seems artificial.
If you run a small to medium business and haven’t heard of AI then its time to get ready for the changes coming your way.
In fact, the reality is that AI is already here. It has been purportedly used to determine organic rankings since 2018.
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Conversion Rate Optimisation – What Hoteliers can Learn from Booking.com
Conversion rate optimisation is about driving up the percentage of visitors to your site that convert into real bookings. Increasing your occupancy rate via direct bookings can generate incremental additional revenue without having to use expensive OTA’s. The… read more
Why Hotels Need to Bid on their Brand Name in Adwords
This is a common question I get asked, why should I bid on my own brand name in Adwords? “Why should I pay money to advertise to an audience who are already searching for my name?” Well, the fact is, if you don’t you are potentially losing… read more
Apple Maps Local Business Listings
How to get your Local Business Listed in Apple Maps Just when you thought all the focus was on Google, there is a very good reason why you should take 5 minutes of your time to see what Apple is up to. Breaking news informs us that iOS 6 Maps has replaced Google Maps…. read more
Shady SEO
The Fifty Shades of SEO There seems to be 50 shades of everything this month and so here I am to talk about some fairly common shady SEO practices and why this industry is in desperate need for some regulation. To clarify, this post is not about black hat, or… read more
Google+ Page Verification
NEW! Google+ Page Upgrade & Verification Process On 4th August 2012 it was announced that the ability to verify your Google+ Local page had just rolled out. What this means is that the page you created in Google+ with the place in Google+ Local (formerly… read more