Video Marketing & Optimisation
Video Marketing can be a great way to showcase your products or services.
If you have a resort or hotel it is a great way to show people a virtual experience and can give the customer confidence in the property. In these circumstances it is recommended to use a professional video production service, especially for high end properties. For smaller businesses you can put together an animated collage of photos and text using a program such as Animoto.
Having a great video to display on your site is one thing but a properly optimised video or series of videos can be a great source of traffic if you optimise the video for the search engines. Since Google now own YouTube, it is highly recommended that your video is hosted on YouTube, made public and optimised for the search engines. These videos will not only show up on YouTube searches but in the organic search results as well.